Slow Sunday
A textured weekend campaign for an independent print journal, pairing thoughtful reading with the quiet pleasure of stepping away from a screen. Earthy art direction and unhurried portraiture give the publication a distinct point of view, with adaptable versions for subscriptions, editorial announcements and social storytelling.
matériel
ARRI ALEXA Mini LF • Cooke Panchro/i Classic primes • Easyrig Vario 5 • Dana Dolly • Aputure LS 600x Pro and 300x • Astera Titan Tubes • Tiffen Glimmerglass filters • Sekonic C-800 colour meter
prestations
Documentary Film, Seasonal Field Production, Farmer Interviews, Aerial Cinematography, Educational Cutdowns
POST-PRODUCTION
DaVinci Resolve, Premiere Pro, After Effects, Lightroom
DÉLAI
4 months
LE BRIEF,
LA CONCEPTION,
LE RÉSULTAT.
The independent journal was not competing to publish the fastest take. Its appeal was the opposite: considered writing, physical design and a reading experience with no alert waiting in the corner.
We avoided framing print as an escape from modern life. Instead, the film follows a reader through an unhurried Sunday, where the journal moves naturally between breakfast, a chair by the window and a walk taken with one unfinished article still in mind.
Earthy production design kept the pages bright without making the setting precious. Macro details found embossing, ink density and the sound of thick paper, while wider portraits left generous negative space around the reader.
The camera rarely arrived before the action; it settled after a cup was placed or a page was opened, creating the sensation of joining a quiet moment already in progress. The edit used longer holds and ambient sound, trusting the audience to stay.
The hero film, subscription cutdowns and editorial announcements share the journal’s deliberate pace, even in shorter formats. The campaign does not shout for attention. It offers a calmer kind of invitation: this story will still be here when you are ready to read it properly.
Plus d' histoires. plus d' images.
Précédent
SUIVANT
